![]() What kind of continuous steps does the Japan Foundation keep taking so that this relationship continues between the two countries? India and Japan have always had a very close cultural relationship, especially because of Buddhism. I am very optimistic that in India, the same thing will happen for Japanese content as it did for Korean drama. We come first and provide a good selection of content to stimulate the interest and then, some natural response from the private sector might follow. In order to commercialise it or to share it among more people organically, maybe some proprietary steps by institutions like ours are required. People in India and other countries as well need to see it, and need to be able to access it. Japan also creates a lot of good dramas, films and anime. Of course, Korean boom is a global phenomenon, but it is not a competition. ![]() I hope so and I am very optimistic that it is happening now. Are you hoping that with such events as JFF, Japanese titles also take that kind of space? There is an increase in interest among Indians about K-Dramas. That is what the Japan Foundation wants to create, because although there is no direct meeting up of people, through the media or films, we can create that sense of kinship. This can lead to the creation of synergy or a sense of compassion. So the current feelings of Japanese people can transcend to the Indian audience through media, touching upon the viewers’ mind. There is no time gap in that sense now, because we are screening films here that are also being watched in Japan right now. Responding to that growing interest, we have now created a lineup of latest, contemporary films that the audience would want to see. More and more Indian people are very outward looking, not only focusing on Indian films but also having a very strong sensor when it comes to foreign content. However, in India, nowadays, there is a huge expansion of the commercial market to consume the film-watching experiences. The screening was also limited to some public spaces. Up until recently, the selection of films for our festivals used to be centred around classic masterpieces, because that is what people wanted to see again and again. Ever since the inception of the Japan Foundation, we have placed films at the centre of our cultural programmes. How do you see the Japanese Film Festival achieving that goal in India?įilms are kind of universal, they attract people and stimulate the interest of people overseas. The Japan Foundation aims to promote cultural relations between countries. Rashmika Mandanna is shooting for Animal with Ranbir Kapoor Read on for exciting details The films that were showcased ranged from period drama films like Wife of a Spy, which is a critically acclaimed film and a winner of the Silver Lion award at the Venice International Film Festival, to animated depiction Ramayana: The Legend of Prince Rama. The film festival allowed viewers to book their seats online and watch the carefully selected films for free. The omicron wave of coronavirus, though, put a damper on those plans and the foundation went ahead with just a Delhi-edition of the theatrical festival. This plan’s execution, however, was also challenging as the Foundation initially wanted to hold the festival in several cities across India. However, considering the reduced number of cases and the positive response that was received during the online screening held last month, it was decided that the festival would be held offline as well this year. In 2020, the Japan Foundation conducted the film festival only in the online format. Though this was the fifth edition of the Japanese Film Festival in India, this marked the first time since the coronavirus pandemic that it was organised in theatres. Held over a three-day period, the film festival was organised by the Japan Foundation in collaboration with PVR cinemas. Japanese Film Festival 2022: The theatrical edition of the Japanese Film Festival has just concluded on Sunday night in Delhi.
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